Projects (16)

CAMSO

Years of collaboration
4 years
Team
  • Anne-Laure Firion, Eric Fortier, Evelyne Lafontaine Morin, Fabien Charton, Jason Gélinas, Justin Roy, Guillaume Savard, Marie-Pier Lemieux, Marylène Kirouac, Mathieu Chabot, Nicolas St-Pierre Maheu, Noé Courcy, Ollie Miles et Sabrina Jobin-Cossette.

In 2020, Kabane and Camso Powersports united to promote the Camso UTV 4S1 track system through an online campaign. The goal of the campaign was to increase sales and brand awareness of Camso in five key US states: Michigan, Minnesota, Wisconsin, Colorado and Utah.

The goal of the campaign was to educate the public that adding the UTV 4S1 track to their vehicle would transform it into a completely different beast; one that is more efficient and has more bite. In short, more get up and go! By adopting a brand strategy focussing on versatility and power, and in tune with the “Make your UTV a different beast” campaign line, Kabane showcased Camso products’ aggressive performance.

Camso UTV 4S1

Results

increase in track system sales
+ 3 %
impressions
+ 2 M
increase in traffic on the camso.co/powersports site in 4 months
+ 30 %