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Talking about your little aches and pains can be embarrassing. Luckily, you can confide in a Familiprix-affiliated pharmacist in complete confidentiality. By playing on the slight discomfort that can result from certain discussions about health concerns, the campaign highlights the relevance of confiding in a healthcare professional—rather than anybody and everybody.
Familiprix and Kabane continue their relationship with the launch of the Confiez-nous vos bobos campaign. The campaign marks a major change of tone for the brand; however, the ads maintain Familiprix’s position as a go-to network of pharmacies with a profoundly humane approach. It's the outcome of a trustworthy relationship that has grown between Familiprix and Kabane over the past four years, which has made it possible to return to humour 20 years after the "Ah! Ha! Familiprix" campaign. The campaign encourages people to discuss their health concerns with their Familiprix pharmacist in complete confidentiality. In today's environment, where it's increasingly difficult to get access to a doctor quickly, it's essential to be able to count on a pharmacist's advice on health issues. This is the insight on which the campaign was built.
