PETAL
Info-Excavation is a free service that’s been around for over 25 years to help construction professionals and the general public avoid damage during construction. In 2019, the company wanted to undergo a facelift to better reach its various targets and make itself better known.
We don’t usually enjoy imagining catastrophic scenarios but...with Info-Excavation, we couldn't resist. To renew the brand in an eye-capturing way, Kabane created an entire illustrated universe that is very “energized” - a way to deal with safety issues in a playful and grating way, always playing on the counterexample. And what was the outcome of all of this? A WOW brand with POW results!
